Service Details

Digital marketing

Digital marketing is the use of digital channels to promote a brand and connect with customers. It's a growing field that uses a variety of strategies and technologies to reach consumers online. Digital marketing can include: Search engine optimization (SEO): Optimizing a website's content and technical setup to appear at the top of search engine results Social media marketing: Promoting a business on social networks like Facebook, Twitter, Instagram, YouTube, and TikTok Email marketing: Sending emails to promote a brand or product Content marketing: Creating and distributing content across digital media channels Display ads: Placing ads on digital display platforms Pay-per-click (PPC) advertising: A type of digital advertising where the advertiser pays each time someone clicks on their ad Digital marketing can help businesses: Acquire new customers, Retain current customers, and Build relationships with brands. Digital marketing is different from traditional marketing, which includes magazine ads, billboards, and direct mail. However, digital marketing is based on many of the same principles as traditional marketing